As has been said many times now, this recent campaign for president was the first to engage the public with the new medium of the internet. Though the Deane campaign of '04 is often seen as the beginning of this strategy, the Obama campaign used it like never before. YouTube, Facebook, Twitter, etc., made this campaign more about YOU the voter than ever before.
Watch Joe Trippi (Deane '04 campaign manager), Gavin Newsom (S.F. Mayor) and Arianna Huffington (huffingtonpost.com) discuss this development at the recent Web 2.0 conference:
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